So, here’s the scoop. If you’ve been managing a Facebook Page, a Twitter account, or maybe a Pinterest Board, chances are that you’ve sat in front of your computer screen at one point or another thinking, “I don’t know what heck to say next.” Quite frankly, when I talk to clients about the challenges that they face with their social media initiatives, this is the number “challenge” that I hear. So… let’s talk about this!
Determining your social media content may not always be easy, but there are some things that we can do to help simplify the process. The number one tip that I can give you is to take the time at the beginning of the week to plan out your social media content for the upcoming week. This doesn’t mean go through and schedule absolutely everything, it just means create a plan! Think about all of the things that are going on in your business’ world. Now I know this sounds kind of funny by itself but try it. Right now! Take two minutes to think about what is going on in your business this week. Maybe you have a meeting with a buyer. Maybe you’re taking your staff out for supper for all their hard work. Maybe your new billboards are going up around town. Think about all those things and THEN think about how those are relevant to your audience. Some of those items may be important to them while some of them may not be.
Once you’ve determined those key “events” going on in your business, you’ll be able to plan out your social media for the week accordingly. Think about the individuals goals and audiences of each of your social media platforms and go from there. Although it will take some time at the beginning of the week, you’ll spend far less time in front of a blinking cursor wondering, “what the heck should I say!”
On May 2nd, we’ll be hosting the 2nd social media workshop of our 3-part mini-series with WECAN. This workshop will focus on helping you go through the process of planning out your social media content for the next month! If you want to join us at next social media workshop, click the link to save your seat!