If there is anything that I can ever promise you it’s that social media is here to stay. It isn’t a fad. It isn’t a faze. It isn’t “only a matter of time before we find something new”. It’s here and it isn’t going anywhere. So, let’s embrace it and figure out how we can use this new-ish way of communicating to reach out to our target audience!
Whenever I talk to clients about where they should start with their social media journey, the first thing we do is figure out a.) their social media goals and b.) determine their target audience. Without knowing either of those, it is nearly impossible to implement the next stage of the process which is determining which social media platforms they are going to use to help them achieve those goals and reach their desired audience.
One of the most important things to remember when choosing social media platforms for your business is that the “answer” for one company may not necessarily be the answer for your company. It is very important to understand the key differences between each social media platform and how (or if) your audience is using each of those platforms. For example: if you are selling skateboards and your target market is 15 year old males, Pinterest probably isn’t your best bet.
If you’ve been sitting there and asking yourself, “where the heck to I start with all of this,” on April 18th, we’ll be hosting the 1st social media workshop of a 3-part mini-series that speaks exactly to this question. We’ll walk you through some key steps to setting those important social media goals, to understanding your target market, and choosing the platforms that will help you achieve success in your company.
Hello Media Co. Blog | Edmonton Social Media Consultant | Edmonton Marketing Consultant 